Turning out a stellar stable of craft brews, Madison, Wisconsin-based Ale Asylum is far and away the most daring from a brewing as well as a packaging perspective. Their evaluation criterion for what makes good packaging is poetic: “If it looks like something someone would tattoo on their body, it belongs on their bottle”. Enter Madtown Nutbrown. Using an autumnal color pallet, moonlit backdrop and unstable typography, Hiebing’s re-designed artwork implies something sinister but gives no answers.