Beginning at noon today, Madison agency Knupp & Watson will kick off their 5th annual Goodstock. A 24-hour, ’round the clock event in which the entire agency pulls an all-nighter to complete projects for local non-profit organizations. In this insanely short timeline, they will create more than 30 projects in web, print, radio and tv and donate millions of dollars in goods and services. Although it may be tiring, it’s 24 hours of love and advertising.