Although it’s still a bit chilly (and rainy) out, it’s “Bike to Work Week” in Wisconsin. Die-hard bicyclists have been out for a while now, but us regular-bike-folks are just starting to dust off our helmets and choose our bikes as our preferred mode of transportation. So, we’re kicking off Bike Week and all the great design that goes along with this eco-friendly sport.

First off is Trek Bike’s Project One. Trek is not only a premiere cycling brand who sponsors Lance and the Tour de France, it is also a 30-year old company based in Waterloo, WI. Their all-new Project One custom bike program gives you the ability to design your very own bicycle. Their site gives you more choices, options, color combinations and control in designing the bike you’ve always dreamed of. The possibilities are only as limited as your imagination. Visit trekbikes.com.