Wisconsinites love Brats, so it’s no wonder Johnsonville’s annual Brat Fest sells over 200,000 brats at their Memorial Day festival in Madison every year. And just in time for this event, Johnsonville recently launched their new ad campaign, designed by Milwaukee firm Cramer-Krasselt, featuring summer occasions where consumers can enjoy the sausage brand, such as “Summerville,” “Vacationville” and “Togetherville”. Their ads have recently been seen in Good Housekeeping, Every Day With Rachael Ray, as well as on HGTV and Soapnet. The buzz around the ad-world has been positive and consumers seem to love the new use of wordplay and hometown imagery. So, this weekend, be sure to stop by Brat Fest and also check out Johsonville’s “Create your own ville” contest to enter or vote. Our favorite entry is GAMEDAYVILLE.