Based in Grafton, WI, Umi Shoes handcrafts children’s shoes, boots and sandals for design lovers alike. Inspired by European style and devoted to your child’s comfort, their shoes are colorful, fanciful and playful. Named the “Best Baby Product” by Consumer Reports and also worn by celeb kids such as Ben Affleck and Jennifer Garner’s daughter, Violet, Umi Shoes are all the buzz. Visit Umi’s website, redesigned by Madison’s Cricket Design Works, at umishoes.com to see the Bugaboo, Patch, Sweetgum and their many more unique styles.